Insights
Deploy account-level intelligence for a winning sales strategy
By
Rebecca Coonan
The deep knowledge provided by a single customer profile can be scaled to your entire existing portfolio and your targeted customer population, transforming your sales & marketing strategy.
In Brief
Gain entry to new accounts with detailed reports that let you tailor your message
Strengthen relationships and reduce decision-making risk with accurate insights from the right data
Set your organization apart from the competition by knowing the account better than they do
By analyzing multi-faceted customer information and laddering up from ground-floor operations to whole account activities, you can identify entry points and selling propositions that directly answer your account’s larger goals and strategy.
Data-driven insights can uncover opportunities to create on-point offerings designed to complement existing services, or address account-specific development areas. When executed well, this approach strengthens account relationships, loyalty, and trust, which in turn reduces decision risk, and improves your competitive position.
Having a scaled-up dossier for each account can save valuable time on research that can be re-allocated, align sales and marketing, and boost speed to sale, resulting in an increased return on department costs.
Scaling your customer profiles to the account level delivers the insight to inform a successful sales and marketing strategy that can prepare you to anticipate account needs, mutually benefit your relationships, and increase selling speed.